The introduction of the Sound Factory will consist of a panel of producers whose work will be supported by MultiChoice and the various business units that sit within MultiChoice Group. The music produced by them will take precedent when producing campaigns, and brand projects.

The power of music permeates African life and has a role to play in society;

It has been the most resilient form of friendship for decades;

It entertains, comforts, excites and expresses our deepest thoughts.

It is the rhythm of a future waiting to be unlocked. It’s ready to break doors and harp on the ears of the nations.

It’s the rhythm of the future.

Sithembiso Herimbi aka Instro is from the Vaal Triangle and has been instrumental in the creation of urban South African music.In 2014, Sithembiso produced the majority of Reason’s third album, Audio High Definition, and produced a number of tracks in Tumi Molekane’s third album titled Return Of The King.

In 2015 and 2016, he produced and managed music in partnership with creative agency Kool Out Concepts on various projects, including the “Sprite Refresh” project and the Castle Lager “Broville” campaign.Sithembiso played a pivotal role in the resurgence of Neo-Soul Siren, Wanda Baloyi, when he produced her single featuring Reason called Thinking. He also produced tracks for Muse, winner of Mnet Idols in 2013.

Zeus omega is an entrepreneur and co-founder of one of the most influential media brands in South Africa, KreativeKornerr. He is also an event curator, artist manager, brand and image consultant, PR, and A&R specialist.

During his career, Zeus has been seen as “The Father of the Youth” and has been able to kickstart the careers of a long list of popular artists as well as amplify already established artists careers.

Chimurenga Mamphaga was born in Diepkloof, Soweto. His first encounter with music came when he received a toy guitar as a birthday gift from his mother.

After finishing high school, Chimurenga studied music at The Campus of Performing Arts whilst performing with his band in the Joburg rock scene.

In 2015, the band decided to take a break and Chimurenga finally followed his dream of becoming a film and television composer, composing music for multiple genres and
styles.

Lungelihle Zwane, popularly known as Uncle Waffles, is a South African female DJ born and raised in Swaziland.

Uncle Waffles has quickly become one of the most popular DJs in South Africa, known for her high-energy sets and her ability to get any crowd moving. In addition to her DJing career, Uncle Waffles is also a successful businesswoman.

She is the owner of Uncle Waffles Music, a record label and production company. Through her company, she has released several mix tapes and singles. She also runs a popular blog, which features interviews with top South African DJs and producers.

Thato Kai Tlhankana is a creative entrepreneur whose career started five years ago in the eventing space, this is where he discovered his love for music and building platforms that help creatives like himself

.He has since been part of some major projects and worked with brands like Sportscene – to build the Sportscene studios where artists can go record music free of charge; Cotton Fest, the biggest youth festival in South Africa and BETTR Bank, which is a banking app set to build a better culture of money for the creative space. He is also a manager for some of the top artists in the country, artists like Uncle Waffles and Pabi Cooper.

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