MultiChoice wins big at the PROMAX Awards

News: South Africa

It was a great win for MultiChoice at the PROMAX Africa Awards on Thursday night as the group received gold awards across several categories. Having received top honours at previous PROMAX Awards, MultiChoice continued its winning streak at the 2021 event scooping 22 gold and 25 silver awards. DStv was named Video Entertainment Brand of the Year.

MultiChoice wins big at the PROMAX Awards

The PROMAX Awards are the world’s premier celebration of outstanding achievement in entertainment marketing and design. Across 11 regional and global competitions, the PROMAX Awards honour the teams that turn viewers into fans, create value, and build the biggest brands in entertainment.

“We could not be prouder of the teams behind these winning campaigns,” said Thabisa Mkhwanazi, Executive Head of Marketing at MultiChoice South Africa. “Our marketing partners are amongst the most creative, talented and committed on the continent. It’s thanks to their unwavering passion and dedication we are able to soar to great heights year after year. The work they produce combined with our commitment to placing our customers at the heart of everything we do, are the reasons our campaigns, promos and content are so well received across the continent.”

MultiChoice received gold rankings for: 

  • Best Image Promo (Television or Streaming Platform) for Find the Light – The Lukhanyo Am Story
  • Best Entertainment Promo for My Kitchen Rules South Africa
  • Best Children’s Promo for Fuel Your Imagination
  • Best Sports Promo for SuperSport: LaLiga
  • Best Sports Campaign for Chasing the Sun
  • Mama Africa Award for Find the Light – The Lukhanyo Am Story
  • Best Promo Not Using Program Footage for kykNET 21st Birthday – Stella
  • Best Editing for SuperSport: LaLiga
  • Best Sound Design for SuperSport – Australia vs India Cricket
  • Use Of Celebrity/Influencer/Talent Using Social Media for DStv Compact - The Sounds of iDiski
  • Best Integrated TVC for Find the Light – The Lukhanyo Am Story
  • Best Integrated Marketing Campaign for A Programme / Channel / Platform for Dam
  • Best Brand Promotion for Group of Channels for We Are Colourful – Heritage Month
  • Best Radio Promotion for DStv Premium Explore More
  • Best Promotion for a Streaming Service for Showmax Pro
  • Best Branding Design for Oh Snack!
  • Best CG Animation for UEFA Champions League
  • Best Visual FX & Compositing for The Nextflex
  • Video Entertainment Brand of the Year for DStv 2021


 MultiChoice aims to be Africa’s content gateway of choice by building an ecosystem that keeps customers engaged through investment in local content, securing the best of local and international sport, and maintaining a compelling international general entertainment offering.

“Being recognised by our peers and industry leaders adds gravitas to our content strategy and cements our position as Africa’s Most Loved Storyteller,” Mkhwanazi added.

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