Bestmed Medical Scheme sponsors Let’s Play Family Fitness Mornings

News: South Africa

SuperSport’s Let’s Play has partnered with Bestmed, one of South Africa’s leading medical schemes, to sponsor its weekly on-air family fitness programme, Family Fitness Mornings.

Bestmed Medical Scheme sponsors Let’s Play Family Fitness Mornings

The physical exercise programme, targeted at young children and their parents, is presented by Stacey Holland, a functional health, wellness and fitness expert, who is joined by different sports stars every week for the duration of the season.

Now in its second season, Family Fitness Mornings is a fun, family exercise show that gives children and their families access to simple exercise routines in the comfort of their homes. The show does not require viewers to have equipment or large spaces, and places emphasis on children maintaining a physical activity regime to stay mentally sharp as we continue to grapple with the pandemic, which requires them to practice social distancing at school.

“We are excited to have Bestmed as our preferred partner for the second season of Family Fitness Mornings. As a brand, Bestmed has been making strides in encouraging all family members to live a healthy lifestyle and this partnership offers Bestmed the unique opportunity to showcase its products to a diverse television audience, while also being positioned as a partner of Let’s Play and its programmes aimed at the youth,” said SuperSport CEO, Marc Jury.

The programme airs on Saturday mornings at 09:00 on SuperSport Variety 4, channel 209, on all DStv packages and has 16 premiere shows, with a minimum of 10 repeat shows across the SuperSport channels every week for the duration of the season.

 “At Bestmed, we believe that a healthy lifestyle that includes exercise is key to help prevent many diseases. No one is ever too young or too old to start a fitness regime, which is why we are proud to sponsor a fitness programme, where the whole family can get involved. Family Fitness Mornings forms part of SuperSport’s flagship CSI initiative, Let’s Play, which promotes and encourages participation in sport, mainly among primary school children,” says Bestmed CEO, Leo Dlamini. 

In partnership with UNICEF and the Department of Basic Education, Let’s Play seeks to reintroduce curriculum-orientated physical education at primary school level, a fundamental step in the systematic development of children, while also training and developing highly skilled physical education facilitators who are also competent in the facilitation of other sporting codes.

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