Africa’s most-loved storyteller scoops over 45 awards at SAFTA 2020

News: South Africa

MultiChoice Group (MCG) has reaped the rewards of its investment in local talent at the 14th annual South African Film & Television Awards (SAFTAs), picking up more than 45 awards for television shows and feature films, broadcast on its platforms.

Africa’s most-loved storyteller scoops over 45 awards at SAFTA 2020

More than 150 shows and films available on MultiChoice platforms were nominated for awards at this year’s SAFTAs. The big winners were The River and The Republic, producers, Tshedza Pictures, who scooped 17 awards in total. South Africa’s official 2019 Oscars entry, Knuckle City, bagged 6 awards, following a successful international festival run.

MCG is firmly positioned as Africa's most-loved storyteller and is the foremost provider of award-winning sport and entertainment content through over 70 proprietary and international channels in 50 countries on the African continent.

“MultiChoice has made substantial investment in locally-produced content, aiming to share our incredible African stories with the world,” says Nkateko Mabaso: CEO of M-Net. “It’s an incredibly proud moment to see these award-winning stories being recognised at the 14th SAFTAs.”

MCG continues to investment in local content year-on-year in line with the growing demand from its customers. “Our 152 nominations are testament to the fact that Africa’s most-loved storyteller continues to deliver the best in local content,” says Mabaso. “Beyond entertainment, it’s just as rewarding to see how our investments in infrastructure, technology and development initiatives are empowering a supply chain which supports local businesses and communities”.

Through development initiatives such as the MultiChoice Talent Factory South Africa (MTFza), MCG is inspiring and empowering a new generation of young talent in the film and TV industry, which the company sees as critical for the growth and sustainability of the continent’s video entertainment industry.

“These awards are not only a great reflection of the broad local content offering available for our customers across our large selection of channels but is also compelling evidence that our investment in local content both works and matters,” adds Mabaso. “This is the magic that has made us Africa’s most-loved storyteller.”

The SAFTAs were established to celebrate, promote and highlight the excellence of local talent and content production which continues to encourage the growth of talent within the South African film and television industry.

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