MultiChoice Kenya

About
MultiChoice
Kenya

MultiChoice Kenya (MCK) is a joint venture between MultiChoice Africa and the Kenyan Broadcasting Corporation (KBC), a partnership that was cemented in 1995.

Kenyan audiences have a choice of five DStv packages with a total of more than 150 channels, as well as five GOtv digital terrestrial (DTT) packages. Broadcasting 24/7, the Maisha Magic Plus (DStv Channel 163) and Maisha Magic East channels (GOtv channel 4) are packed with compelling home-grown content, much of it commissioned by M-Net in Kiswahili.

Operating from a new headquarters in Nairobi and ten offices across the country, the business has over 300 permanent employees and a direct and indirect impact on the Kenyan economy of more than US$573 million for the period 1 April 2015 - 31 March 2019.

As the leading video entertainment company in Kenya, we use the power of entertainment to enrich Kenyans’ lives by broadcasting and streaming the most-loved local and international stories, which bring people together around shared passions. We are the undisputed home of Kenyan shows with top Kenyan stars. Additionally, we are also rooted in the countries where our customers live and keep them at the heart of everything we do. MultiChoice Kenya is committed to the community, especially at this time when the role of entertainment is ever more relevant.

Nancy Matimu

Managing Director, MultiChoice Kenya

How we create social value

MultiChoice Kenya continues to make a significant contribution to the Kenyan economy. In addition to direct employment, MultiChoice Kenya now works with a network of 340 dealers, 282 supermarkets, 1296 installers, direct sales force comprising 276 agents and 212 dealer support sales agents, as well as 2 408 small businesses that help us deliver world class entertainment to hundreds of homes across the country, every day.

We have injected US $203.6 million throughout the value chain. In addition to this, we have paid a total of US $17.5 million in direct taxes, while US $69.6 million has been paid in indirect taxes.

Growing Kenya’s creative industries

We opened state-of-the-art M-Net and SuperSport studios, operating as Local Productions (Kenya) Limited in 2013, at a cost of US$10 million, which have delivered a great deal of East Africa’s best drama and actuality programming to the homes and hands of customers. In just one year, we commission or licensed scores of local shows and many feature-length films, a key driver of the success of the Riverwood film phenomenon. More than 150 Kenyan production companies supply content to DStv, employing writers, directors, editors, actors and all manner of technically-skilled individuals.

Reuben Odanga, Producer, Selina

I find myself in a [film] industry that has no template. MNET and MultiChoice understand content and are not afraid of new ideas. They have offered trainings and waled the journey with us.

My life was hard being a young girl. As I grew up, my dream was to be a business lady and have a good life. MultiChoice Kenya has played a big role in my business. Out partnership with them has enabled us to sell their equipment, collect subscriptions and train other people whom we have empowered to open their business.

Grace Kimani , Director , Blessed Electronics

Timothy Musyoki, Actor, Jela 5-Star

Growing up in the ghetto, there was a lot of crime due to poverty. I got a big break on Jela 5-star which gave me lots of confidence and MultiChoice has helped me a lot.

MultiChoice helped us to grow while enabling the [film and content] industry to run itself.

Fareed Khimani, Director, NusuNusu Productions

Daudi Anguka, Producer of Maisha Magic Telenovelas

“With all these productions, I am able to employ the youth to learn and work towards achieving their dreams. Through my production company, MultiChoice has given so many youth jobs over the years. Thank you MultiChoice. May God bless you and may you continue to give our youth such opportunities.”

Enriching Kenyan lives

Part of our mission to enrich lives starts within the industry by nurturing tomorrow’s entertainment talent. We do this through our continued investment in and partnership with the MultiChoice Talent Factory. By fostering a network of skilled Kenyan creatives and collaborators, we ensure that the vision started in 1995, lives on.