Since 2000 MultiChoice Ethiopia has operated as a franchise run entirely by Ethiopians for Ethiopians.
While making compelling DStv, M-Net and SuperSport satellite content available through five packages, MultiChoice Ethiopia’s 51 full-time employees are increasingly immersing themselves – and the company – in the communities they serve. This includes the operation of state-of-the-art educational centres, sports and charity sponsorships and the continuous promotion of local creative talent.
At MultiChoice Ethiopia we believe in the potential for our content and technology to create real, meaningful value for very large numbers of our people. The power of entertainment – especially when it is delivered the MultiChoice way, with excellence, integrity and empathy – cannot be underestimated. We have only just begun to unlock this potential, and to unleash this power. Together we can do remarkable things, for the good of us all.
Message from the General Manager of MultiChoice Ethiopia, Gelila G. Michael
In Ethiopia, the MultiChoice power of entertainment extends beyond our great entertainment and sports action into the communities we serve.
By employing dozens directly and indirectly, through our growing supply chain and by paying taxes and licence fees, MultiChoice Ethiopia impacts the national economy in many ways; in 2016 it was estimated that our operations had a direct economic impact of some US$2.7 million.
We employ over 50 Ethiopians directly and work with scores of installers, retailers and agents who, in turn, employ hundreds more.
MultiChoice Resource Centres (MRCs) in Addis Ababa, City Administration of Dire Dawa, Southern Nations and Nationalities region, Oromia regional state and Amhara regional state are all presented in close association with the Ministry of Education and local governments. At the state-of-the-art MRCs, learners get access to the DStv educational package and the exceptional content of the Mindset Learn platform while their teachers receive ongoing exposure to the latest, greatest training opportunities.
Ethiopian youth have consistently responded with enthusiasm to the DStv Eutelsat Star Awards. In 2016, Leoul Mesfin, a 16-year-old student at Gibson Schools System in Addis Ababa, won the awards’ essay category, collecting prizes for himself and his school. Enriching young minds, we also sponsor the Play ‘n Learn campaign, a weekly series of fun and educational quizzes with prizes offered to the winners.
At MultiChoice Ethiopia, we also invest extensively in skills development. To date several dozens of our own people have received intensive, value-adding training and we have also trained more than 90 satellite dish installers.
In 2015 MultiChoice Ethiopia sponsored the DStv CECAFA Senior Challenge Cup and, the following year, we were the proud sponsor of the Great Ethiopian Run, with SuperSport bringing this massive event to the attention of audiences all over the country and the continent.
We are also committed to promoting the development of the arts and creative industries of Ethiopia. Through M-Net, we strive to give exposure to local movies such as SISIT. SISIT is a kind of thriller spiced with tragedy somewhere in the middle of the story and is a film that evokes pity in the viewer and a tale of true love against all odds. Similarly, every year we encourage local journalists to participate in the CNN MultiChoice African Journalist Awards to showcase their work and achievements.
people employed full-time while creating employment for scores of installers and agents
retailers, installers and agents
learners make use of MultiChoice Resource Centres
sponsored the Great Ethiopian Run