MultiChoice Nigeria was launched in 1993, a pioneering joint venture between MultiChoice Africa and Nigerian businessman and senior advocate of Nigeria, Adewunmi Ogunsanya. We started operating with only 30 employees and since then, our company has grown to a team of more than 1 000 people while indirectly supporting thousands more jobs.
Today, more than 70% of Nigerians can enjoy content in their mother tongues while interacting with MultiChoice Nigeria through multiple touch points including sales agents, installers, ‘sabimen’ and retailers. In servicing our customers and serving their needs for great local content, our business’s economic impact runs to hundreds of billions of naira.
MultiChoice Nigeria has made very significant investments in the growth of the Nigerian economy for many years now.
We have driven entrepreneurship and employment opportunities through our channel distribution platforms and are committed to the continuous growth of the sports, technology and film and video sectors through infrastructural development – our HD studios in Ilupeju, Lagos, our sponsorships and our GOtv platform. We are constantly enriching and empowering Nollywood by commissioning excellent content and giving our country’s talent a continent-wide digital platform.
We are MultiChoice Nigeria. We are going to keep investing in, and growing, local film, sports and indigenous content, always in partnerships that create value for all.
Message from the Chairman of MultiChoice Nigeria, Adewunmi Ogunsanya
Directly employing over a thousand individuals, we operate from offices and branches across Nigeria. Our supply value chain includes more than 10 000 dealers, retailers, installers, sales agents and ‘sabimen’. Independent research in 2014 estimated that at that time, MultiChoice Nigeria had a positive direct economic impact of N34 billion and that, through various multipliers, this increased to N418 billion. In addition, the business paid N22.4 billion in taxes and fees and spent N9.98 billion on content and local production facilities.
Through M-Net and Africa Magic, we commission series, reality and light entertainment programmes and films in Yoruba, Hausa and Igbo as well as in English. Tens of thousands of hours of original local content have been produced, all of it by outside suppliers employing thousands of directors, writers, actors, film and lighting technicians, plus many others. From one channel in 2003, Africa Magic has expanded to eight, fuelling an insatiable demand for more top quality programming: premium content such as The Voice Nigeria, Big Brother Naija and the Africa Magic Viewers’ Choice Awards (AMVCA), all of which have captivated millions of viewers across the continent. One of the most popular Africa Magic series, Tinsel, has clocked up more than 2 000 episodes while employing 1 200 staff and crew.
We actively develop sports in Nigeria, including our popular GOtv Boxing Night as well as previously supporting DStv Basketball and our sponsorship – and broadcasting – of the Nigerian Professional Football League which benefitted players, administrators, clubs, leagues and, perhaps most importantly, youth development.
Since 2004, MultiChoice Nigeria has funded, operated and installed more than 330 MultiChoice Resource Centres (MRCs). These facilities deliver the world’s greatest, most up-to-date video educational material, via satellite, to tens of thousands of learners and educators in secure, state-of-the-art facilities across all geo-political zones in Nigeria and are presented and sustained in close co-operation with federal, state and local authorities.
The DStv Eutelsat Star Awards represent a fantastic opportunity for inspired young Nigerians to showcase their talents and their brilliant ideas on a continental stage. In 2016, 18-year-old Emmanuel Ochenjele from Christian Discipleship Mission International Academy in Gboko, Benue State, won the poster category, earning himself a trip to France to see how satellites are built plus DStv electronic goods for his school.
billion ₦ direct economic contribution to Nigerian GDP in 2014/2015
thousand hours of original local content commissioned
people employed directly
MultiChoice Resource Centres supported